Happy Holidays to everyone! I am in the process of launching my online coaching program, “My Prime Image”. I titled my company this name because we all have that inner being where all of our passion and secrets are hidden. My program aims to help bring that prime image, more strength and voice, to give you a happier and more fulfilling life.

My Prime Image Life Coaching program will help you master your mindset and have make 2017 & the rest of your life, the best of your life. Continue reading “MERRY CHRISTMAS!”

Up Next: My Reconciliation Story

I would like to make an announcement! Effective Immediately, I am managing my company full time, Prime Image Life Coaching as Professional Coach & President! In an exciting change of events, I am no longer working with a firm. (It was great times! And thank you for everything!)

I will continue to offer individual and group communication & skill building type workshops, as well as professional speaking engagements & event emceeing but what i’m most excited about is focusing on Indigenous Reconciliation Strategies for Business, and sharing my very own reconciliation story (I can’t wait to see what it looks like).

In January 2005, my youngest brother, Matthew, was killed by the police. It was a public and tragic event for my whole family. We all find ways to cope and manage loss, I was able to find healing through relationship building and asking questions. Questions that ultimately led to me having the best relationship of my life, with a police officer.

I am very excited about my next journey as I share my story on how I was able to experience reconciliation for such a precious experience, as I help others take a lead on their own reconciliation strategies.

I’m ready to talk when you are. Please connect.

Jessica Dumas

Professional Coach & President

Prime Image Life Coaching

Inspired by movement 

We’re never stuck. Everything is always moving the world is constantly changing. Don’t wake up tomorrow and be thinking the same things that didn’t make you feel good today. Think about what you would prefer to think about. Do you think it is a waste of time to think about a better feeling thought, something that makes you feel good? Is it not a waste of time and energy making yourself miserable with your thinking?  You’re almost there! 


Inhale exhale

Happy New Year! You made it through the holidays! Hopefully ’embraced’ is more of a word you would use to describe it?

The new year is when you see the gyms full, the fridges clean and the ‘to do’ list piled up. Not that there is anything wrong with that! I like to take some pressure off and note that you don’t need a ‘new year’ to make a resolution. I resolve to always make improvements in my life to make life more enjoyable! To me, that’s what it’s about. Life should be fun, seriously!!!

I want to encourage you to believe you can have what you truly want. The world is constantly moving so don’t think it is ever to late for your turn. Your time is now! Choose to make it happen! Let go of the old and in with the new! It is up to you!

I am here to be a sounding board or cheerleader. What do you need to make it happen? What do you want in 2016 that will make this the best thing you’ve ever done? What are you waiting for? #execute #action #hirealifecoach #lifeshouldbefun #happy2016 #becauseits2016 #lifecoach #myprimeimage


Plan your thinking, save your life

think positively

I had a great day today, hope you did too, but let me tell you that my day didn’t start out so great. I had to work at it. I accomplished that by working on my thinking patterns. Often in coaching, that’s my goal of what I want to get down to talking about is peoples thinking patterns. However it is just not that easy to get people to respond to “Tell me everything you are thinking about, word for word, right now!”, haha, so I work on the relationship, which to me is most important.

That’s my mind ninja-customer service trick, getting down to thinking patterns, where it all begins. I have some things going on in life, as all of us do, with kids and work and all that jazz, and I woke up feeling not-so-great. But my bigger mind-ninja trick is more basic really. I PLAN to have positive thinking patterns. It’s work! And it’s a process. You’ll often hear me say that just like we want our emergency responders practicing and preparing and training before the actual crisis, we have to practice and prepare for our stress crisis. It is in the down-time that we have to decide what does positive thinking mean to us? Where do we want to go with our thoughts? And where would we rather be, thought-wise? We should care about these things!

Emergency responders don’t get to a crisis and say “What do we do? I don’t like the way this is going” and desperately seek for resolve, no, they prepare over and over and over and over on how to respond to numerous life or death situations until it becomes a natural reaction. (Maybe there is a way you relate to this? Please let me know. As a mother I know that when I hear crying or see blood, I click into E.R. mode.) Emergency responders are prepared for crisis when it hits because they have practiced scenario after scenario, role play and thought exercises, so that when crisis hits, their mind goes into a focused auto pilot of knowing exactly what to do. (THANK YOU TO ALL EMERGENCY RESPONDERS!!!) They can now respond to the crisis with tools they have practiced and they know what to do! Genius. They respond with sureness and not question that they are going to do their best effort in resolving this crisis. This is what we need to do with our thinking.

Often I am replaying thoughts in my mind of, and making notes in a journal of ‘what I would prefer to happen’ and what the ‘best solution’ would be. I am making lists and focusing on solutions and meditating on goodness, wellness and positive aspects. So this morning when I woke up in a not-so-great mood, my mind would not let me go past a certain point because I have practiced more upward thoughts than not! I am so blessed and thankful for these experiences. My mind went right to reasons I need to appreciate, reasons why I am blessed and all the things I love and appreciate about my life and what I have to look forward to. We all have those things to be thankful for, even when we think we have not.

Every morning we each wake up with a clean slate. Sleep cleanses our thoughts like turning on the dishwasher at night. It is us that makes the mistake of letting our minds wander and remember ‘oh ya, I’m miserable because of…” and there we go again. But if you can start practicing your emergency thought crisis planning now, deciding what that would look like and feel like, you can start to get out of that mindset quicker when the crisis happens. It definitely takes practice. Change is a process!!!

Create positive statements and affirmations to recite at random times throughout the day, especially before bed and when you wake up. Those are precious times. Your mind is between a state of sleep-unconsciousness and consciousness, which is a sneaky way to reach your beliefs. Your beliefs after all, are just what you continue to think about all the time.

Please follow my blog and #hirealifecoach have fun! #lifeshouldbefun

Jessica Dumas